Arguably the most important area of your facility, the entryway sets the tone for your building and gives your potential customers their first impression of your business. We all know that first impressions are important. According to statistics, first impressions are formed in the first five seconds after initial contact and, once that impression is rooted, it is hard to change the perception that is generated as a result of it.
In fact, according to a Harvard University study, once a bad impression is formed, it takes eight—eight!—subsequent good encounters to correct that initial impression. And let’s face it, when it comes to getting new business, in all probability, you aren’t going to get another encounter, much less eight.
How Your Commercial Cleaning Company Can Help
Because so much is dependent on that first impression, making sure that your entryway creates a good strong impression should be a top concern. So how can you be sure that you are making a good impression? What makes a good entryway?
Let’s start with the basics.
The door. Is the front door streaked with dirt or dust? Smudged with greasy fingerprints? If so, then that is certainly not going to set the kind of tone you want to impart. Once a customer enters the building, what is the next most obvious thing they are likely to notice?
Nothing can send a potential customer right back out the door quicker than a bad odor. Aside from making sure that the facility is clean—in particular, the entryway—then consider adding fresh cut flowers or a lightly scented candle to your entryway.
Other Entryway Tips
So you’ve cleaned the front door and added a scent element. What other things can do you do to help make a good strong impression in your entryway?
Well, for starters, you can make sure that it is clean.
Make sure that the ceiling is free of dust and cobwebs, that light fixtures are clean. The reception area should be neat and orderly. Surfaces should be dust free and polished. Lampshades are notorious dust collectors, so make sure that those are properly taken care of as well.
Take a look at the threshold. Is it pitted with dirt? If so, then that is certainly not something you want a potential client noticing. What about the flooring? Has the appropriate care been taken? Swept? Mopped? Vacuumed? Have scuffs and stains been removed?
What about the walls and baseboards? Nothing says shoddy like dirty walls and dusty baseboards. This is your entryway, remember? Everything in this area should gleam.
For a more personal touch, consider adding a potted plant or an aquarium.
If you’re in the market for a commercial cleaning service, then give Boston’s Best Commercial Cleaning Company the opportunity to help make your entryway the best it can be. Remember, first impressions count!