Over the years we have met with hundreds of commercial cleaning clients their title may be different such as Property Managers, Asset Managers, Director of Operations, Office Managers, etc but the one thing they have in common is the pain of finding a professional commercial cleaning company that they can trust…therefore the real question they want to ask is how do we know that we can trust? But instead they may ask “how is Boston’s Best Commercial Cleaning different than the competition?” or perhaps “how long have you been in business?” So we sat down for hours with Bloomberg & Goldman Sachs during a Goldman Sachs 10ksb program Coaching Session in NYC to figure out how we can we tell our story…and it all came down to 3 pillars (see below) and a new logo and tagline that truly reflects why we are in business and how we have become a leader in the commercial cleaning Boston market.

3 Pillars are: At Boston’s Best Commercial Cleaning we lay our holy grail on 3 Pillars: Quality, Reliability & Security.

Quality: Our team’s experience in 5-star hotels, combined with comprehensive, ongoing training drives our commitment to the highest quality standards.

Reliability: Our above-average employee retention rate is a reflection of our loyal and hard-working staff, dedicated to reliable and consistent service.

Security: We’ve built a team that we can trust, dedicated to your property’s safety and security.

Our clients are very busy and understanding what they need and sometimes even being super proactive with additional projects is key for them. Therefore our tagline not only incorporate the reason for us to be in business (our social mission) but also the tagline reflects how extremely important customer service is for us to ensure we are delivering on the promise we make our clients.

Homejoy Inc., that operates in the same industry as Boston’s Best Commercial Cleaning has officially ‘shut its doors’ today, July 31st 2015, stating numerous lawsuits filed against the company as a prime reason for this decision. Homejoy Inc. is a San Francisco based startup that provides on demand cleaning services to its clients.

As indicated by Tremendous Maid, “Homejoy’s low pricing model has hurt the players in the cleaning industry, who adhere to laws and provide the right treatment to employees, in the form of loss of market share and loss of trust in the eyes of the client. The customer complaints at Homejoy Inc. range from inconsistency of service, theft, late arrival of cleaners to early departures and last minute cancellations. In this industry we believe that the basic expectations a client holds are a clean property after the service has been provided and a sense of security with an unknown person coming in to clean their property. When startups like Homejoy violate the above expectations it destroys the trust built between other companies in the industry and the customers. It also hampers the funding of new start ups as banks and investors now find it a risky space to make investments in.”

‘Cavete User’! We urge you to be vigilant when you receive a very low priced offer from a cleaning company to protect yourself and avoid any more ‘Homejoy’s’ in the making. In such cases wear your ‘curiosity hat’ and question the company on the status of its cleaners.

Have a great weekend!

Ashni

For years I have thought that I may be crazy not to run crazy and respond to the numerous RFPs (Requests for Proposals) we receive at Boston’s Best Commercial Cleaning…my team has continuously asked me to at least check them out but I feel that these RFPs are just another way for corporations to send out one RFP to dozens of local cleaning company like BBCC and see which one has the lowest price —regardless of other qualities that are just as important or more so than price alone.

So when I read this blog post on the CMO.org I knew I wasnt crazy! Although its for different industry, it still applies because it really is the same concept here…http://contentmarketinginstitute.com/2015/04/slow-death-rfp/

It’s not that I don’t think Boston’s Best Commercial Cleaning is better than other companies, but what really bothers me about this heavily distributed RFP’s is that most of the time, the client sending those RFPs do not want to meet with the companies submitting the proposals.  And how can a company that does not meet with the potential client understand the customer’s challenges (needs and wants, budget), understand if we are a good fit for each other which is extremely important? What about if everything works great but there is not ‘positive’ energy? We are super friendly, very professional but we cant be everything to everyone and the only way to find out if by meeting in person and touring the client’s facility, asking questions and hearing from the client and observing the work space whether or not we should provide a proposal for cleaning service. You cant get all the info needed just by reading an RFP for commercial cleaning services —we provide cleaning but really this is a personal relationship that must be develop from day 1.

Just had to mention this wonderful post from CMO.

Salud!

Victoria