So when I read this blog post on the CMO.org I knew I wasnt crazy! Although its for different industry, it still applies because it really is the same concept here…http://contentmarketinginstitute.com/2015/04/slow-death-rfp/
It’s not that I don’t think Boston’s Best Commercial Cleaning is better than other companies, but what really bothers me about this heavily distributed RFP’s is that most of the time, the client sending those RFPs do not want to meet with the companies submitting the proposals. And how can a company that does not meet with the potential client understand the customer’s challenges (needs and wants, budget), understand if we are a good fit for each other which is extremely important? What about if everything works great but there is not ‘positive’ energy? We are super friendly, very professional but we cant be everything to everyone and the only way to find out if by meeting in person and touring the client’s facility, asking questions and hearing from the client and observing the work space whether or not we should provide a proposal for cleaning service. You cant get all the info needed just by reading an RFP for commercial cleaning services —we provide cleaning but really this is a personal relationship that must be develop from day 1.
Just had to mention this wonderful post from CMO.
Salud!
Victoria
